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Y'rus
The Dutch Yrus Beach Cocktails bikini label started out as design
experiment. The challenge was to create a new bikini style that leaves
behind the classic triangle concept and dares to experiment with new ideas.
The label was founded (and still is owned) by its designer Rus (nickname
for Marius). Originally the first bikinis all were hand made
art items: only one item of every design was actually produced.
After comments on his work Rus decided to select a number of his designs
for production in larger series. He consequently selected the name by
which the collection is nowadays known: Yrus Beach Cocktails and
founded RusH Company, the official company that markets the label.
These first official Yrus bikinis were launched at a show in Dússeldorf,
Germany. The selection (designs #7, #20, #22 and #23) was made from the
total collection of Russ creations at that moment. Still the numbers
refer to the sequence of his original designs, a number that is still
growing.
Since the start of the official Yrus label Rus has participated
in many mainly European beach wear shows.
The Yrus designs are characterised by a combination of standard
beach wear techniques and materials and a selection of special couture
elements. The office of the company and the atelier of Rus in the Netherlands
are in Utrecht, a mediaeval town approximately 40 km South East of Amsterdam.
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