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The Dutch Y’rus Beach Cocktails bikini label started out as design experiment. The challenge was to create a new bikini style that leaves behind the classic triangle concept and dares to experiment with new ideas. The label was founded (and still is owned) by its designer Rus (nickname for ‘Marius’). Originally the first bikinis all were hand made art items: only one item of every design was actually produced.

After comments on his work Rus decided to select a number of his designs for production in larger series. He consequently selected the name by which the collection is nowadays known: Y’rus Beach Cocktails and founded Rus’H Company, the official company that markets the label.

These first official Y’rus bikinis were launched at a show in Dússeldorf, Germany. The selection (designs #7, #20, #22 and #23) was made from the total collection of Rus’s creations at that moment. Still the numbers refer to the sequence of his original designs, a number that is still growing.

Since the start of the official Y’rus label Rus has participated in many mainly European beach wear shows.

The Y’rus designs are characterised by a combination of standard beach wear techniques and materials and a selection of special couture elements. The office of the company and the atelier of Rus in the Netherlands are in Utrecht, a mediaeval town approximately 40 km South East of Amsterdam.

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